Market requirements document
id:
market-requirements-document-271-657192
title:
Market requirements document
text:
A market requirements document (MRD) in project management and systems engineering, is a document that expresses the customer's wants and needs for the product or service. It is typically written as a part of product marketing or product management. The document should explain: What (new) product is being discussed
Who the target customers are
What products are in competition with the proposed one
Why customers are likely to want this product.
What holds the customers back from purchasing the pr
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Market_requirements_document
date created:
date modified:
2023-08-20T20:25:05Z
main entity:
{"identifier":"Q6770834","url":"https://www.wikidata.org/entity/Q6770834"}
image:
fields total:
13
integrity:
13