Market orientation
id:
market-orientation-244-7978504
title:
Market orientation
text:
Market orientation is the extent to which an organisation behaves in response to a given market. Kohli and Jaworski define market orientation as "the organization-wide generation of market intelligence, dissemination of the intelligence across departments and organization-wide responsiveness to it". Narver and Slater define market orientation as "the organization culture that most effectively and efficiently creates the necessary behaviours for the creation of superior value for buyers and, thus
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Market_orientation
date created:
date modified:
2024-01-06T11:58:44Z
main entity:
{"identifier":"Q6770823","url":"https://www.wikidata.org/entity/Q6770823"}
image:
fields total:
13
integrity:
13