Market Opportunity Navigator
id:
market-opportunity-navigator-183-6116524
title:
Market Opportunity Navigator
text:
The Market Opportunity Navigator (MON) is a methodology in strategic management that aims to help innovators and entrepreneurs identify and select the most valuable market opportunity to pursue current and future resources and capabilities. It was added as the fourth tool in the lean startup toolset and can be used with the Business Model Canvas developed by Alexander Osterwalder and Yves Pigneur and the Minimum Viable Product. MON was developed by German management researcher Marc Gruber and Is
brand slug:
wiki
category slug:
encyclopedia
description:
Strategic management methodology
original url:
https://en.wikipedia.org/wiki/Market_Opportunity_Navigator
date created:
2024-03-19T05:52:52Z
date modified:
2024-09-06T17:47:34Z
main entity:
{"identifier":"Q125293558","url":"https://www.wikidata.org/entity/Q125293558"}
image:
fields total:
13
integrity:
15