Market intelligence
id:
market-intelligence-168-10393407
title:
Market intelligence
text:
Market intelligence (MI) is gathering and analyzing information relevant to a company's market - trends, competitor and customer monitoring. It is a subtype of competitive intelligence (CI), which is data and information gathered by companies that provide continuous insight into market trends such as competitors' and customers' values and preferences. MI along with the marketing capabilities of an organization provides a guideline into the allocation and implementation of resources and processes
brand slug:
wiki
category slug:
encyclopedia
description:
Data and analysis of a commercial market
original url:
https://en.wikipedia.org/wiki/Market_intelligence
date created:
2009-11-14T11:46:53Z
date modified:
2024-08-30T23:09:36Z
main entity:
{"identifier":"Q13408403","url":"https://www.wikidata.org/entity/Q13408403"}
image:
fields total:
13
integrity:
15