Market development
id:
market-development-194-14542149
title:
Market development
text:
Market development is a growth strategy that identifies and develops new market segments for current products. It involves marketing existing products in new markets. A development strategy targets non-buying customers in currently targeted segments. It also targets new customers in new segments. A market development strategy entails expanding the potential market through new users or new uses. New users can be defined as new geographic segments, new demographic segments, new institutional segme
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Market_development
date created:
date modified:
2024-04-14T16:14:45Z
main entity:
{"identifier":"Q6770794","url":"https://www.wikidata.org/entity/Q6770794"}
image:
fields total:
13
integrity:
13