Mall intercept
id:
mall-intercept-271-3902228
title:
Mall intercept
text:
A mall intercept is a quantitative research survey whereby respondents are intercepted in shopping malls or other public spaces. The process involves stopping shoppers, screening them for appropriateness, and either administering a survey on the spot or inviting them to a research facility nearby to complete the interview. Mall intercepts are frequently used as a type of marketing research. Mall intercepts use convenience sampling and require respondents to be in the mall while data is being col
brand slug:
wiki
category slug:
encyclopedia
description:
A marketing research technique where shoppers are stopped and interviewed about a subject.
original url:
https://en.wikipedia.org/wiki/Mall_intercept
date created:
date modified:
2023-02-26T14:04:38Z
main entity:
{"identifier":"Q6743943","url":"https://www.wikidata.org/entity/Q6743943"}
image:
fields total:
13
integrity:
14