Made to Stick
id:
made-to-stick-232-9729472
title:
Made to Stick
text:
Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book expands upon the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable or interesting. The Heaths employed a style similar to Gladwell's by including a number of stories and case studies followed by general principles. The stories range from urban legends, such as the "K
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wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Made_to_Stick
date created:
date modified:
2024-04-13T18:01:50Z
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13
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