Macromarketing
id:
macromarketing-280-639143
title:
Macromarketing
text:
Macromarketing is an interdisciplinary field that studies marketing as a provisioning technology of society. It focuses on marketing-society interactions including such topics as marketing systems, aggregate consumer behavior, market regulation, social responsibility, justice and ethics in markets, and sustainable marketing. By comparison, "micromarketing" deals with how firms decide what to make, how to market it, and how much to price it. Some of key topics include the tragedy of the commons,
brand slug:
wiki
category slug:
encyclopedia
description:
Field of marketing
original url:
https://en.wikipedia.org/wiki/Macromarketing
date created:
date modified:
2024-04-11T02:51:09Z
main entity:
{"identifier":"Q11766564","url":"https://www.wikidata.org/entity/Q11766564"}
image:
fields total:
13
integrity:
14