Márcio Moreira
id:
m-rcio-moreira-197-864942
title:
Márcio Moreira
text:
Marcio Moreira was a multi-cultural marketing executive who played an influential role in the globalization of advertising. In a 44-year career at McCann Erickson Worldwide, Moreira headed the agency's InterNational Team—referred to by The New York Times as a "daring experiment in the nascent science of worldwide marketing"—customizing global campaigns to address cultural nuances on a country-by-country basis. Moreira has been credited with accelerating the cross-border, or trans-nationalization
brand slug:
wiki
category slug:
encyclopedia
description:
Brazilian marketing executive
original url:
https://en.wikipedia.org/wiki/M%C3%A1rcio_Moreira
date created:
date modified:
2023-09-01T05:34:12Z
main entity:
{"identifier":"Q16116014","url":"https://www.wikidata.org/entity/Q16116014"}
image:
fields total:
13
integrity:
14