Loyalty marketing
id:
loyalty-marketing-203-13273493
title:
Loyalty marketing
text:
Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines. The discipline of customer loyalty marketing has been around for many years, but expansi
brand slug:
wiki
category slug:
encyclopedia
description:
Marketing strategy
original url:
https://en.wikipedia.org/wiki/Loyalty_marketing
date created:
2006-12-05T19:00:10Z
date modified:
2024-09-09T20:09:35Z
main entity:
{"identifier":"Q2520581","url":"https://www.wikidata.org/entity/Q2520581"}
image:
fields total:
13
integrity:
15