Location-based advertising
id:
location-based-advertising-312-11541153
title:
Location-based advertising
text:
Location-based advertising (LBA) is a form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices. According to Bruner and Kumar, "LBA refers to marketer-controlled information specially tailored for the place where users access an advertising medium".
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Location-based_advertising
date created:
date modified:
2024-01-11T17:55:55Z
main entity:
{"identifier":"Q3822944","url":"https://www.wikidata.org/entity/Q3822944"}
image:
fields total:
13
integrity:
13