Leigh McAlister
id:
leigh-mcalister-276-7108401
title:
Leigh McAlister
text:
Leigh McAlister is a professor of business marketing at The University of Texas at Austin and is an executive director of the Marketing Science Institute. She is known for her work on retailing, consumer behaviour and variety seeking buying behavior. Her published works include The Grocery Revolution, a joint project with Barbara E. Kahn.
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wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Leigh_McAlister
date created:
date modified:
2024-02-19T02:27:50Z
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13
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