Least objectionable program
id:
least-objectionable-program-273-15513032
title:
Least objectionable program
text:
The theory of the least objectionable program (LOP) is a mediological theory explaining television audience behavior. It was developed in the 1960s by then executive of audience measurement at NBC, Paul L. Klein, who was greatly influenced by the media theorist Marshall McLuhan's Understanding Media.
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Least_objectionable_program
date created:
date modified:
2024-02-19T01:48:00Z
main entity:
{"identifier":"Q6510386","url":"https://www.wikidata.org/entity/Q6510386"}
image:
fields total:
13
integrity:
13