Law of primacy in persuasion
id:
law-of-primacy-in-persuasion-280-15117002
title:
Law of primacy in persuasion
text:
In persuasive communication, the order of the information's presentation influences opinion formation. The law of primacy in persuasion, otherwise known as a primacy effect, as postulated by Frederick Hansen Lund in 1925 holds that the side of an issue presented first will have greater effectiveness in persuasion than the side presented subsequently. Lund presented college students with a document in support of one side of a controversial issue and then presented a second document which supporte
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wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Law_of_primacy_in_persuasion
date created:
date modified:
2022-02-07T19:47:18Z
main entity:
{"identifier":"Q6503463","url":"https://www.wikidata.org/entity/Q6503463"}
image:
fields total:
13
integrity:
13