Key demographic
id:
key-demographic-275-6828345
title:
Key demographic
text:
The key demographic or target demographic is a term in commercial broadcasting that refers to the most desirable demographic group to a given advertiser. Key demographics vary by outlet, time of day, and programming type, but they are generally composed of individuals who are younger and more affluent than the general public: "Young adult viewers have been TV's target demographic for decades, because they're thought to have less brand loyalty and more disposable income." In the case of televisio
brand slug:
wiki
category slug:
encyclopedia
description:
Cohorts most-often targeted in broadcasting
original url:
https://en.wikipedia.org/wiki/Key_demographic
date created:
date modified:
2024-04-23T09:55:50Z
main entity:
{"identifier":"Q6398150","url":"https://www.wikidata.org/entity/Q6398150"}
image:
fields total:
13
integrity:
14