Kawaii

id: kawaii-206-17002429
title: Kawaii
text: (Japanese: かわいい or 可愛い, [kawaiꜜi]; "cute" or "adorable") Kawaii is a Japanese cultural phenomenon which emphasizes cuteness, childlike innocence, charm, and simplicity. Kawaii culture began to flourish in the 1970s, driven by youth culture and the rise of cute characters in manga and anime and merchandise, exemplified by the creation of Hello Kitty by Sanrio in 1974. The kawaii aesthetic is characterized by soft or pastel colors, rounded shapes, and features which evoke vulnerability, such as bi
brand slug: wiki
category slug: encyclopedia
description: Japanese culture of cuteness
original url: https://en.wikipedia.org/wiki/Kawaii
date created: 2003-06-30T22:17:57Z
date modified: 2024-09-11T02:02:13Z
main entity: {"identifier":"Q281639","url":"https://www.wikidata.org/entity/Q281639"}
image: {"content_url":"https://upload.wikimedia.org/wikipedia/commons/e/ec/Kettles_in_Japan_2009_%283851824926%29.jpg","width":2048,"height":1536}
fields total: 13
integrity: 16

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