K-factor (marketing)
id:
k-factor-marketing-268-3619918
title:
K-factor (marketing)
text:
In viral marketing, the K-factor can be used to describe the growth rate of websites, apps, or a customer base. The formula is roughly as follows: This usage is borrowed from the basic reproduction number in the medical field of epidemiology in which a virus having a k-factor of 1 is in a "steady" state of neither growth nor decline, while a k-factor greater than 1 indicates exponential growth and a k-factor less than 1 indicates exponential decline. In epidemiology, the k-factor is derived from
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/K-factor_(marketing)
date created:
date modified:
2023-11-28T11:22:18Z
main entity:
{"identifier":"Q6322827","url":"https://www.wikidata.org/entity/Q6322827"}
image:
fields total:
13
integrity:
13