Jonah Berger

id: jonah-berger-220-4526452
title: Jonah Berger
text: Jonah Berger is a professor at the Wharton School of the University of Pennsylvania, an author, and a viral marketer. He has published over 50 articles in academic journals, and has written for The New York Times, The Wall Street Journal, and Harvard Business Review. More than a million copies of his books Contagious: Why Things Catch On, Invisible Influence: The Hidden Forces that Shape Behavior, and The Catalyst: How to Change Anyone's Mind are in print in over 35 countries. Berger often keyno
brand slug: wiki
category slug: encyclopedia
description: American marketer
original url: https://en.wikipedia.org/wiki/Jonah_Berger
date created: 2013-12-27T20:42:11Z
date modified: 2024-09-13T19:37:42Z
main entity: {"identifier":"Q16246932","url":"https://www.wikidata.org/entity/Q16246932"}
image: {"content_url":"https://upload.wikimedia.org/wikipedia/commons/4/4c/Jonah_Berger_Headshot.jpg","width":462,"height":618}
fields total: 13
integrity: 16

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