Jeff Zabin
id:
jeff-zabin-202-684945
title:
Jeff Zabin
text:
Jeff Zabin is an American business author and executive who specializes in digital business transformation and technology marketing. He is best known for popularizing the term precision marketing, which he describes as a process for capturing and managing customer data, analyzing the data to derive actionable insights, and using those insights to drive more profitable customer interactions. In 2009, he founded Gleanster, a now-defunct IT market research firm. In 2013, he founded Starfleet Media,
brand slug:
wiki
category slug:
encyclopedia
description:
American business author and executive (born 1965)
original url:
https://en.wikipedia.org/wiki/Jeff_Zabin
date created:
date modified:
2023-03-20T01:17:49Z
main entity:
{"identifier":"Q20774389","url":"https://www.wikidata.org/entity/Q20774389"}
image:
fields total:
13
integrity:
14