James Vicary
id:
james-vicary-279-12424750
title:
James Vicary
text:
James McDonald Vicary was a market researcher who pioneered the concept of subliminal advertising with an experiment in 1957, later determined to have been fraudulent. Vicary was unable to ever reproduce the results of his experiments. Vicary finally admitted that his subliminal "experiment" had been concocted as a gimmick to attract customers to his failing marketing business.
brand slug:
wiki
category slug:
encyclopedia
description:
American market researcher (1915–1977)
original url:
https://en.wikipedia.org/wiki/James_Vicary
date created:
date modified:
2024-04-14T11:11:43Z
main entity:
{"identifier":"Q716182","url":"https://www.wikidata.org/entity/Q716182"}
image:
fields total:
13
integrity:
14