Interactive advertising
id:
interactive-advertising-187-7873184
title:
Interactive advertising
text:
Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups. In the inaugural issue of the Journal of Interactive Advertising, editors Li and Leckenby (2000) defined interactive advertising as the "paid and unpaid presentation and promotion of products, services and ideas by an identified sponsor through mediated means involving mutual action between consu
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Interactive_advertising
date created:
2005-09-20T10:18:06Z
date modified:
2024-09-08T22:38:47Z
main entity:
{"identifier":"Q194430","url":"https://www.wikidata.org/entity/Q194430"}
image:
fields total:
13
integrity:
14