Intent scale translation
id:
intent-scale-translation-313-1429113
title:
Intent scale translation
text:
Intent scale translation is a mathematical technique used by marketers to convert stated purchase intentions into purchase probabilities, that is, into an estimate of actual buying behaviour. It takes survey data on consumers purchase intentions, and converts it into actual purchase probabilities. A survey might ask a question using a five-point scale such as: A marketing researcher will first assign numerical values to these intention categories. If the numbers range from zero to one, they can
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Intent_scale_translation
date created:
date modified:
2023-11-24T10:19:32Z
main entity:
{"identifier":"Q6044417","url":"https://www.wikidata.org/entity/Q6044417"}
image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/e/e8/Intent_scale_translation.png","width":405,"height":297}
fields total:
13
integrity:
14