Inoculation theory

id: inoculation-theory-299-2022317
title: Inoculation theory
text: Inoculation theory is a social psychological/communication theory that explains how an attitude or belief can be made resistant to persuasion or influence, in analogy to how a body gains resistance to disease. The theory uses medical inoculation as its explanatory analogy but instead of applying it to disease, it is used to discuss attitudes. It has applicability to public campaigns targeting misinformation and fake news. The theory was developed by social psychologist William J. McGuire in 1961
brand slug: wiki
category slug: encyclopedia
description: How people's attitudes can resist change through weak counterargument exposures
original url: https://en.wikipedia.org/wiki/Inoculation_theory
date created:
date modified: 2024-04-21T18:07:19Z
main entity: {"identifier":"Q1664297","url":"https://www.wikidata.org/entity/Q1664297"}
image:
fields total: 13
integrity: 14

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