Innovation game
id:
innovation-game-291-13037987
title:
Innovation game
text:
Within qualitative marketing research, an innovation game is a form of primary market research developed by Luke Hohmann where customers play a set of directed games as a means of generating feedback about a product or service. The research is primary because the data collected is gathered directly from customers or prospects and is intended to answer a specific research question. “Customers” who play innovation games are commonly direct recipients or consumers of a specific product or service.
brand slug:
wiki
category slug:
encyclopedia
description:
Market research exercise
original url:
https://en.wikipedia.org/wiki/Innovation_game
date created:
date modified:
2023-05-26T14:20:00Z
main entity:
{"identifier":"Q17101655","url":"https://www.wikidata.org/entity/Q17101655"}
image:
fields total:
13
integrity:
14