Innerscope Research
id:
innerscope-research-275-2958700
title:
Innerscope Research
text:
Innerscope Research was an integrated consumer neuroscience research firm that was acquired by Nielsen in 2015. Founded in 2006, Innerscope was based in Boston, Massachusetts with an office in New York City. Using applied neuroscience tools such as biometrics, eye tracking, facial coding as well as fMRI, often integrated with traditional measures of self-report, the company aims to measure in a more comprehensive way consumers’ non-conscious emotional connection to brands, products and services.
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Innerscope_Research
date created:
date modified:
2023-06-18T12:35:50Z
main entity:
{"identifier":"Q18208087","url":"https://www.wikidata.org/entity/Q18208087"}
image:
fields total:
13
integrity:
13