Initial interest confusion
id:
initial-interest-confusion-202-4723441
title:
Initial interest confusion
text:
Initial interest confusion is a legal doctrine under trademark law that permits a finding of infringement when there is temporary confusion that is dispelled before the purchase is made. Generally, trademark infringement is based on the likelihood of confusion for a consumer in the marketplace. This likelihood is typically determined using a multi-factor test that includes factors like the strength of the mark and evidence of any actual confusion. However, trademark infringement that relies on I
brand slug:
wiki
category slug:
encyclopedia
description:
Trademark law doctrine
original url:
https://en.wikipedia.org/wiki/Initial_interest_confusion
date created:
date modified:
2023-11-01T00:40:58Z
main entity:
{"identifier":"Q11280567","url":"https://www.wikidata.org/entity/Q11280567"}
image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/1/1c/Intellectual_property_Noun_project.svg","width":100,"height":100}
fields total:
13
integrity:
15