Ingredient branding
id:
ingredient-branding-193-9999942
title:
Ingredient branding
text:
In marketing, ingredient branding or ingredient marketing refers to a process in which a company markets an established ingredient or component used in its own products. The overall marketing strategy seeks to signal a high-quality product based on the perception of the ingredient. From the ingredient company's perspective, they are not required "to convince consumers that their product is valuable, their customers do it for them".
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Ingredient_branding
date created:
date modified:
2024-01-17T09:27:16Z
main entity:
{"identifier":"Q1663276","url":"https://www.wikidata.org/entity/Q1663276"}
image:
fields total:
13
integrity:
13