Individual branding
id:
individual-branding-271-5664960
title:
Individual branding
text:
Individual branding, also called individual product branding, flanker brands or multibranding, is "a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company." Each brand, even within a same company, has a unique name, identity and image, allowing the company to target different market segments, tailor pricing and marketing strategies, and separate the image and reputation of different products
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Individual_branding
date created:
date modified:
2024-02-16T23:51:15Z
main entity:
{"identifier":"Q6025287","url":"https://www.wikidata.org/entity/Q6025287"}
image:
fields total:
13
integrity:
13