Incidence rate (market research)
id:
incidence-rate-market-research-290-10518912
title:
Incidence rate (market research)
text:
Incidence rate (IR) in market research is a measure for the rate of occurrence or the percentage of persons eligible to participate in a study. For example, in a study of American washing machine owners, if the eligibility of research is defined as owning a washing machine then the IR will be the percentage of Americans who own a washing machine, out of the total number of Americans. In other words, to calculate incidence in the contact of market research, the formula to be used is: Total number
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Incidence_rate_(market_research)
date created:
date modified:
2020-05-08T14:41:45Z
main entity:
{"identifier":"Q30678349","url":"https://www.wikidata.org/entity/Q30678349"}
image:
fields total:
13
integrity:
13