In-game advertising
id:
in-game-advertising-177-1282455
title:
In-game advertising
text:
In-game advertising (IGA) is advertising in electronic games. IGA differs from advergames, which refers to games specifically made to advertise a product. The IGA industry is large and growing. In-game advertising generated $34 million in 2004, $56 million in 2005, $80 million in 2006,
and $295 million in 2007.
In 2009, spending on IGA was estimated to reach $699 million USD, $1 billion by 2014 and according to Forbes is anticipated to grow to $7.2 billion by 2016. The earliest known IGA was the
brand slug:
wiki
category slug:
encyclopedia
description:
Advertising in electronic games
original url:
https://en.wikipedia.org/wiki/In-game_advertising
date created:
2006-07-03T10:14:27Z
date modified:
2024-09-03T22:45:44Z
main entity:
{"identifier":"Q938680","url":"https://www.wikidata.org/entity/Q938680"}
image:
fields total:
13
integrity:
15