Impulse purchase
id:
impulse-purchase-176-17068978
title:
Impulse purchase
text:
In the field of consumer behavior, an impulse purchase or impulse buying is an unplanned decision by a consumer to buy a product or service, made just before a purchase. One who tends to make such purchases is referred to as an impulse purchaser, impulse buyer, or compulsive buyer. Research findings suggest that emotions, feelings, and attitudes play a decisive role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message.
brand slug:
wiki
category slug:
encyclopedia
description:
Unplanned decision by a consumer to buy a product or service just before purchase
original url:
https://en.wikipedia.org/wiki/Impulse_purchase
date created:
2005-08-28T23:57:51Z
date modified:
2024-09-03T21:02:19Z
main entity:
{"identifier":"Q1622385","url":"https://www.wikidata.org/entity/Q1622385"}
image:
fields total:
13
integrity:
15