Impulse Economy
id:
impulse-economy-259-1633048
title:
Impulse Economy
text:
The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy is a book by Gary Schwartz that analyzes the evolution of mobile shopper behaviour. The book was first released in 2011 in the US and Canadian markets by Simon & Schuster, Atria imprint. The Impulse Economy the first of a series of mobile marketing books published by Simon & Schuster. The second in the series, Fast Shopper, Slow Store, was published in 2012. The Impulse Economy was the first NFC enabled "smart book". RFID
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Impulse_Economy
date created:
date modified:
2023-02-07T18:27:53Z
main entity:
{"identifier":"Q6007986","url":"https://www.wikidata.org/entity/Q6007986"}
image:
fields total:
13
integrity:
13