Impression (online media)
id:
impression-online-media-206-4315179
title:
Impression (online media)
text:
An impression is when an ad is fetched from its source, and is countable. Whether the ad is clicked is not taken into account.
Each time an ad is fetched, it is counted as one impression. Because of the possibility of click fraud, robotic activity is usually filtered and excluded,
and a more technical definition is given for accounting purposed by the IAB, a standards and watchdog industry group: "Impression" is a measurement of responses from a Web server to a page request from the user browser
brand slug:
wiki
category slug:
encyclopedia
description:
When an online ad is seen
original url:
https://en.wikipedia.org/wiki/Impression_(online_media)
date created:
2010-02-22T17:36:03Z
date modified:
2024-09-10T16:31:18Z
main entity:
{"identifier":"Q6007582","url":"https://www.wikidata.org/entity/Q6007582"}
image:
fields total:
13
integrity:
15