IAG Research
id:
iag-research-267-11758151
title:
IAG Research
text:
IAG Research was a media-measurement company founded in 1999 in New York City by Alan Gould, Ken Orkin and Eric Gould. IAG conducted research with viewers to measure the effectiveness of advertising and program engagement across television and the Internet. IAG was created to address growing concerns from large marketers that consumers were avoiding television advertisements because of ad-skipping DVRs, and because of high levels of ad clutter on TV. These concerns led marketers to seek out more
brand slug:
wiki
category slug:
encyclopedia
description:
Media measurement company
original url:
https://en.wikipedia.org/wiki/IAG_Research
date created:
date modified:
2023-02-05T03:12:49Z
main entity:
{"identifier":"Q110877116","url":"https://www.wikidata.org/entity/Q110877116"}
image:
fields total:
13
integrity:
14