Hype culture
id:
hype-culture-204-2122803
title:
Hype culture
text:
The term hype culture refers to a cultural trend within contemporary consumer culture, that corresponds to the constant search of the last "big thing". This phenomenon circulates around the concept of expectation, more precisely it is characterized by an attitude of excessive and positive expectations that consumers attach to products, services or technological advancements which have yet to be released. Hype is a term broadly used in common practice to describe over-exaggeration, distortion and
brand slug:
wiki
category slug:
encyclopedia
description:
Trend of exaggerated expectations in consumer culture
original url:
https://en.wikipedia.org/wiki/Hype_culture
date created:
2021-03-05T15:55:31Z
date modified:
2024-09-09T20:18:33Z
main entity:
{"identifier":"Q107525392","url":"https://www.wikidata.org/entity/Q107525392"}
image:
fields total:
13
integrity:
15