Header bidding
id:
header-bidding-177-5145038
title:
Header bidding
text:
Header bidding is a programmatic advertising strategy where publishers offer their ad inventory to multiple ad exchanges simultaneously before making calls to their ad servers. This process contrasts with the traditional waterfall method, where inventory is offered to one ad exchange at a time. Header bidding allows publishers to maximize their revenue by letting multiple demand sources bid on the same inventory, driving up the price in a transparent and competitive environment. Its significance
brand slug:
wiki
category slug:
encyclopedia
description:
Mechanism for automatic trading in digital advertising
original url:
https://en.wikipedia.org/wiki/Header_bidding
date created:
2021-11-06T13:42:00Z
date modified:
2024-09-04T04:50:06Z
main entity:
{"identifier":"Q56297438","url":"https://www.wikidata.org/entity/Q56297438"}
image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/0/02/Header_Bidding_%28scheme%29.png","width":1212,"height":827}
fields total:
13
integrity:
16