Halo effect
id:
halo-effect-174-7622809
title:
Halo effect
text:
The halo effect is the proclivity for positive impressions of a person, company, country, brand, or product in one area to positively influence one's opinion or feelings. The halo effect is "the name given to the phenomenon whereby evaluators tend to be influenced by their previous judgments of performance or personality." The halo effect is a cognitive bias which can prevent someone from forming an image of a person, a product or a brand based on the sum of all objective circumstances at hand.
brand slug:
wiki
category slug:
encyclopedia
description:
Tendency for positive impressions to contaminate other evaluations
original url:
https://en.wikipedia.org/wiki/Halo_effect
date created:
2004-05-22T23:19:53Z
date modified:
2024-09-02T23:18:14Z
main entity:
{"identifier":"Q840537","url":"https://www.wikidata.org/entity/Q840537"}
image:
fields total:
13
integrity:
15