Guerrilla marketing
id:
guerrilla-marketing-162-7711456
title:
Guerrilla marketing
text:
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing. Guerrilla marketing uses multiple techniques and practices to establish direct contact with potential customers. One of the goals of this interaction is to cause an emotional reaction in the clients, and the ultimate goal of marketin
brand slug:
wiki
category slug:
encyclopedia
description:
Unconventional advertising strategy
original url:
https://en.wikipedia.org/wiki/Guerrilla_marketing
date created:
2003-02-01T17:03:52Z
date modified:
2024-08-27T21:41:14Z
main entity:
{"identifier":"Q24637","url":"https://www.wikidata.org/entity/Q24637"}
image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/d/de/Advertisement_for_fitness_studio_in_Germany.jpeg","width":2399,"height":3222}
fields total:
13
integrity:
16