Growth–share matrix
id:
growth-share-matrix-207-11070686
title:
Growth–share matrix
text:
The growth–share matrix is a chart created in a collaborative effort by BCG employees: Alan Zakon first sketched it and then, together with his colleagues, refined it. BCG's founder Bruce D. Henderson popularized the concept in an essay titled "The Product Portfolio" in BCG's publication Perspectives in 1970. The purpose of this matrix is to help corporations to analyze their business units, that is, their product lines. This helps the company allocate resources and is used as an analytical tool
brand slug:
wiki
category slug:
encyclopedia
description:
Boston Consulting Group business analysis method
original url:
https://en.wikipedia.org/wiki/Growth%E2%80%93share_matrix
date created:
2004-11-04T19:03:40Z
date modified:
2024-09-11T03:33:05Z
main entity:
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image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/f/f6/BCG_Matrix_Stylised.png","width":2100,"height":1200}
fields total:
13
integrity:
16