Gross rating point
id:
gross-rating-point-169-8667417
title:
Gross rating point
text:
In advertising, a gross rating point (GRP) measures the size of an audience that an advertisement impacts. GRPs help answer how often "must someone see it before they can readily recall it" and "how many times" does it take before the desired outcome occurs.
brand slug:
wiki
category slug:
encyclopedia
description:
Marketing measurement metric
original url:
https://en.wikipedia.org/wiki/Gross_rating_point
date created:
2005-06-09T06:54:08Z
date modified:
2024-08-31T13:31:50Z
main entity:
{"identifier":"Q391931","url":"https://www.wikidata.org/entity/Q391931"}
image:
fields total:
13
integrity:
15