Greenwashing
id:
greenwashing-205-12584384
title:
Greenwashing
text:
Greenwashing, also called green sheen, is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public that an organization's products, goals, or policies are environmentally friendly. Companies that intentionally adopt greenwashing communication strategies often do so to distance themselves from their environmental lapses or those of their suppliers. An example of greenwashing occurs when an organization spends significantly more resources on
brand slug:
wiki
category slug:
encyclopedia
description:
Use of the aesthetic of conservationism for promotion
original url:
https://en.wikipedia.org/wiki/Greenwashing
date created:
2003-09-23T03:49:59Z
date modified:
2024-09-10T09:31:39Z
main entity:
{"identifier":"Q983063","url":"https://www.wikidata.org/entity/Q983063"}
image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/1/1c/VW_Golf_TDI_Clean_Diesel_WAS_2010_8983.JPG","width":1500,"height":864}
fields total:
13
integrity:
16