Funnel analysis
id:
funnel-analysis-167-12558799
title:
Funnel analysis
text:
Funnel analysis involves mapping and analyzing a series of events that lead towards a defined goal, like an advertisement-to-purchase journey in online advertising, or the flow that starts with user engagement in a mobile app and ends in a sale on an eCommerce platform. Funnel analyses "are an effective way to calculate conversion rates on specific user behaviors".
This can be in the form of a sale, registration, or other intended action from an audience. The term 'funnel analysis' comes from th
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Funnel_analysis
date created:
2013-07-11T13:56:29Z
date modified:
2024-08-30T11:54:16Z
main entity:
{"identifier":"Q18356622","url":"https://www.wikidata.org/entity/Q18356622"}
image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/8/81/Funnel-analysis-example.png","width":1678,"height":922}
fields total:
13
integrity:
15