Frugging
id:
frugging-224-1426700
title:
Frugging
text:
In market research, frugging is "fund-raising under the guise of research". This behavior occurs when a product marketer falsely purports to be a market researcher conducting a statistical survey, when in reality the "researcher" is attempting to solicit a donation. Generally considered unethical, this tactic is strictly prohibited by trade groups, such as the American Association for Public Opinion Research and the Market Research Society, for their member research companies.
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Frugging
date created:
2006-09-27T04:48:30Z
date modified:
2024-09-14T08:02:29Z
main entity:
{"identifier":"Q5506349","url":"https://www.wikidata.org/entity/Q5506349"}
image:
fields total:
13
integrity:
14