Frame of reference (marketing)
id:
frame-of-reference-marketing-261-18462615
title:
Frame of reference (marketing)
text:
In marketing, "frame of reference" is how a new product, service, or concept is seen by the target market.. This creates a specific picture or idea about or surrounding a product, service, or concept being marketed. This picture can form the basis of a marketing strategy focused on a particular target market, or can be used to compare the product being marketed to other products of a similar vein. Consumers will compare newly introduced or discovered products to other products of which they have
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Frame_of_reference_(marketing)
date created:
date modified:
2021-12-25T07:35:53Z
main entity:
{"identifier":"Q24964827","url":"https://www.wikidata.org/entity/Q24964827"}
image:
fields total:
13
integrity:
13