Fourt–Woodlock equation
id:
fourt-woodlock-equation-233-17402039
title:
Fourt–Woodlock equation
text:
The Fourt–Woodlock equation is a market research tool to describe the total volume of consumer product purchases per year based on households which initially make trial purchases of the product and those households which make a repeat purchase within the first year. Since it includes the effects of initial trial and repeat rates, the equation is useful in new product development. The Fourt–Woodlock equation itself is The left-hand-side of the equation is the volume of purchases per unit time. On
brand slug:
wiki
category slug:
encyclopedia
description:
A market research tool to describe the total volume of consumer product purchases per year
original url:
https://en.wikipedia.org/wiki/Fourt%E2%80%93Woodlock_equation
date created:
date modified:
2023-08-09T03:06:48Z
main entity:
{"identifier":"Q5475888","url":"https://www.wikidata.org/entity/Q5475888"}
image:
fields total:
13
integrity:
14