FAST marketing
id:
fast-marketing-251-15137898
title:
FAST marketing
text:
FAST marketing was a marketing tool devised in 1992 to create step-changes in usage of packaged goods brands. FAST marketing combined high-intensity true-to-life advertising with large-scale product sampling. It fell out of general use in the early 2000s as a result of the fragmentation of television viewing, itself the result of proliferation of media choice and growing Internet usage.
brand slug:
wiki
category slug:
encyclopedia
description:
Marketing technique for consumer packaged goods
original url:
https://en.wikipedia.org/wiki/FAST_marketing
date created:
date modified:
2022-10-30T14:00:09Z
main entity:
{"identifier":"Q5424488","url":"https://www.wikidata.org/entity/Q5424488"}
image:
fields total:
13
integrity:
14