Familiarity heuristic
id:
familiarity-heuristic-321-1056937
title:
Familiarity heuristic
text:
In psychology, a heuristic is an easy-to-compute procedure or rule of thumb that people use when forming beliefs, judgments or decisions. The familiarity heuristic was developed based on the discovery of the availability heuristic by psychologists Amos Tversky and Daniel Kahneman; it happens when the familiar is favored over novel places, people, or things. The familiarity heuristic can be applied to various situations that individuals experience in day-to-day life. When these situations appear
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Familiarity_heuristic
date created:
date modified:
2022-12-17T16:54:47Z
main entity:
{"identifier":"Q5432964","url":"https://www.wikidata.org/entity/Q5432964"}
image:
fields total:
13
integrity:
13