Expectation confirmation theory
id:
expectation-confirmation-theory-263-13867857
title:
Expectation confirmation theory
text:
Expectation confirmation theory is a cognitive theory which seeks to explain post-purchase or post-adoption satisfaction as a function of expectations, perceived performance, and disconfirmation of beliefs. The structure of the theory was developed in a series of two papers written by Richard L. Oliver in 1977 and 1980. Although the theory originally appeared in the psychology and marketing literatures, it has since been adopted in several other scientific fields, notably including consumer rese
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Expectation_confirmation_theory
date created:
date modified:
2023-03-09T17:19:15Z
main entity:
{"identifier":"Q16000092","url":"https://www.wikidata.org/entity/Q16000092"}
image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/1/10/Expectation_confirmation_theory.png","width":591,"height":231}
fields total:
13
integrity:
14