Excellence theory
id:
excellence-theory-276-13693806
title:
Excellence theory
text:
The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. The excellence theory resulted from a study about the best practice in public relations, which was headed by Jame
brand slug:
wiki
category slug:
encyclopedia
description:
General theory of public relations
original url:
https://en.wikipedia.org/wiki/Excellence_theory
date created:
date modified:
2023-08-03T21:21:47Z
main entity:
{"identifier":"Q5419430","url":"https://www.wikidata.org/entity/Q5419430"}
image:
fields total:
13
integrity:
14