Engagement marketing
id:
engagement-marketing-164-14445123
title:
Engagement marketing
text:
Engagement marketing, sometimes called "experiential marketing", "Brand Activation", "on-ground marketing", "live marketing", "participation marketing", "Loyalty Marketing", or "special events", is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the produ
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Engagement_marketing
date created:
2006-10-17T21:04:04Z
date modified:
2024-08-29T00:52:09Z
main entity:
{"identifier":"Q4358104","url":"https://www.wikidata.org/entity/Q4358104"}
image:
fields total:
13
integrity:
14